Eğitimler
Eğitim takvimi Hakkımızda
Prof. Dr. A. Banu ELMADAĞ
Prof. Dr. A. Banu ELMADAĞ
İTÜ - Akademisyen & İşletme Mühendisliği Bölüm Başkanı

Doktora Yaptığı Üniversite: Alabama Üniversitesi

Doktora Yaptığı Alan: Pazarlama

Öğretim Alanları: Pazarlama, Hizmet Pazarlaması, Tüketici Davranışı

Araştırma Konuları :  


Güncel Yayınlardan Örnekler:
 - “The Empowerment of Frontline Service Staff in 3PL Companies” (with E. E. Alexander and B.K. Scott), Journal of Business Logistics, forthcoming.

 - “Antecedents and Consequences of Congruence between Organizational and Service Employee Commitment to Service Quality”, (E. E. Alexander and R. F. George), Journal of Marketing Theory and Practice, Armonk: Vol. 16, Iss. 2, p.95. Spring 2008.

 - “Market Orientation, Employee Development Practices, And Performance In Logistics Service Provider Firms?”, (with A. Ellinger, D. J. Ketchen, Jr., G. Tomas, M. Hult and G. Richey), Industrial Marketing Management Journal 37(4), p. 353-366, 2008

 - “The Influence of Frontline Service Employee Development Practices on the Relationship between Empowerment and Performance,” (with A. Ellinger, A.D. Ellinger), Human Resource Development Quarterly, Vol.18, No. 3 p. 293-314, 2007.

 - “Exploring the Development of Supply Chain International Joint Ventures,” (with M. Tokman, N. Uray and G. Richey), International Journal of Physical Distribution and Logistics Management, Bradford Vol. 37, Iss. 6; p. 442, 2007.